Founder and Coach James Hurlburt has been CrossFitting for an astounding nine years, and his specialty is developing programming for all different athletic levels. "I love working with our athletes to achieve things they thought maybe they would never achieve," he says. "It is just a small part of that individual taking back control of their body. What starts as one single movement can transcend into a whole new lifestyle."
Growing up in Alaska, James would just wrestle bears and caribou for a workout. Then he switched to football. "It honestly just gave me something to look forward to in Alaska," he says. "We would get cabin fever during the REALLY cold months." He played football as a linebacker for the Boise State University Broncos.
The coaches James had growing up influenced his life in such a positive way, and he wanted to have a similar impact on others. "When I came across CrossFit, I loved the idea of building a community of people that all wanted to ‘suffer’ together while pursuing a level of fitness they may not have even believed to be possible."